Kering, the parent company of Gucci, is implementing a series of bold strategies to revive the luxury brand following a prolonged sales slump. Gucci’s revenue fell by 12% in the latest quarter, underscoring the challenges the brand faces in a rapidly changing market.
Kering’s response includes a global search for a new creative director to replace Alessandro Michele, whose departure last year left a creative vacuum at Gucci. The company is also investing heavily in digital innovation, sustainability initiatives, and exclusive collaborations to attract younger, trend-conscious consumers.
“Gucci is at a crossroads, and Kering is taking decisive action to ensure its future success,” said Sophie Lambert, a luxury market analyst. “The brand needs a fresh creative vision and a stronger connection with its audience.”
In addition to these efforts, Kering is exploring new retail experiences, including pop-up stores and immersive digital campaigns, to enhance Gucci’s appeal. The company is also focusing on sustainability, with plans to reduce its environmental footprint and promote ethical practices across its supply chain.
As Kering works to reposition Gucci, the luxury fashion industry is watching closely to see if these strategies will be enough to restore the brand’s former glory.
