Adidas has reported strong Q4 2024 earnings, with an 8% year-over-year revenue increase and net income of €450 million. The company’s performance was driven by robust demand for its footwear and apparel lines, as well as strategic investments in digital transformation and sustainability initiatives.
“We are pleased with our Q4 performance, which reflects the strength of our brand and our ability to adapt to changing market dynamics,” said Adidas CEO Bjørn Gulden.
Looking ahead, Adidas plans to expand its presence in emerging markets and continue innovating in sustainable product lines. Analysts remain optimistic about the company’s growth prospects, citing its strong brand equity and operational efficiency.
