Volvo Cars staged a remarkable resurgence in China during Q1 2025, with deliveries soaring 42% year-over-year to 38,700 vehicles—outperforming both the overall market (+12%) and domestic EV leaders BYD (+28%) and NIO (+19%).
Strategic Wins:
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EM90 Luxury MPV: Captured 19% of China’s premium commercial segment
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Localized EX30: Priced 22% below European model after tax incentives
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Battery Partnerships: CATL LFP cells reduced costs by 31%
Dealer Network Overhaul:
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Showroom 3.0: 47 new urban experience centers
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Digital Integration: 68% of test drives booked via WeChat
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After-Sales: 45-minute EV battery swaps at 120 locations
Political Tailwinds:
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Exempt from EU retaliatory tariffs via Chinese ownership
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Qualifies for “Double Credit” EV subsidies
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Zhejiang government fast-tracked gigafactory approvals
