L’Oréal posted a 2.5% increase in Q4 sales, bringing total revenue to €11.08 billion ($11.9 billion), falling short of expectations due to weakened demand in key global markets. Analysts had anticipated a 3.9% growth rate, making this one of the company’s slowest-growing quarters since the pandemic era.
The luxury beauty segment faced a major slowdown, growing only 1% compared to a 3.4% average over the past three quarters. The Asia-Pacific region, particularly China, saw declining consumer demand amid economic uncertainty. North America also showed signs of weaker market activity.
Despite the slowdown, CEO Nicolas Hieronimus remains confident in the company’s resilience. He announced a beauty stimulus plan aimed at accelerating sales in 2025 and urged European governments to enhance economic competitiveness.
Moving forward, L’Oréal plans to enhance supply chain flexibility, expand in emerging markets, and double down on digital transformation. The beauty giant remains optimistic about long-term consumer demand and innovation-driven growth.
